---
title: Insights by Kelso Venture | product
description: product | Next-generation industry experts share trends, advice, & research on leading B2B technology, including cloud native applications and infrastructure.
---

[![Laura Kelso | B2B Tech Marketing | Startup Advisory](https://laurakelso.ventures/hubfs/Group%2022-1.svg "Laura Kelso | B2B Tech Marketing | Startup Advisory")](https://laurakelso.ventures)

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## Posts about product:

[![Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/hubfs/blog-why-brand-marketing.png)](https://laurakelso.ventures/blog/why-brand-matters-to-product) 

<https://laurakelso.ventures/blog/why-brand-matters-to-product>

## [Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/blog/why-brand-matters-to-product)

[product](https://laurakelso.ventures/blog/tag/product) [tips](https://laurakelso.ventures/blog/tag/tips) [marketing](https://laurakelso.ventures/blog/tag/marketing)

 What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.”

[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023

[![Maximizing Product Launch Success in Today's Media Landscape](https://laurakelso.ventures/hubfs/blog-product-launch-pr-tips.png)](https://laurakelso.ventures/blog/product-launch-media-tips) 

<https://laurakelso.ventures/blog/product-launch-media-tips>

## [Maximizing Product Launch Success in Today's Media Landscape](https://laurakelso.ventures/blog/product-launch-media-tips)

[media](https://laurakelso.ventures/blog/tag/media) [product](https://laurakelso.ventures/blog/tag/product) [tips](https://laurakelso.ventures/blog/tag/tips)

 Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms.

[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023

[![Group 23](https://laurakelso.ventures/hubfs/Group%2023.svg "Group 23")](https://laurakelso.ventures/)

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