---
title: Insights by Kelso Venture | marketing
description: marketing | Next-generation industry experts share trends, advice, & research on leading B2B technology, including cloud native applications and infrastructure.
---

[![Laura Kelso | B2B Tech Marketing | Startup Advisory](https://laurakelso.ventures/hubfs/Group%2022-1.svg "Laura Kelso | B2B Tech Marketing | Startup Advisory")](https://laurakelso.ventures)

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## Posts about marketing:

[![Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/hubfs/blog-why-brand-marketing.png)](https://laurakelso.ventures/blog/why-brand-matters-to-product) 

<https://laurakelso.ventures/blog/why-brand-matters-to-product>

## [Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/blog/why-brand-matters-to-product)

[product](https://laurakelso.ventures/blog/tag/product) [tips](https://laurakelso.ventures/blog/tag/tips) [marketing](https://laurakelso.ventures/blog/tag/marketing)

 What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.”

[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023

[![Group 23](https://laurakelso.ventures/hubfs/Group%2023.svg "Group 23")](https://laurakelso.ventures/)

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- [Work](https://tractresearch.com/blog/tag/success-stories)
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- [About](https://laurakelso.ventures/about)

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