Keep your finger on the pulse with b2b technology insights from marketing experts.
50+
Products to Market
$300m
Venture Capital Raised
15+
Total Years in Tech
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$500m
Revenue Driven

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01. Hourly Advising

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02. Thought Leadership

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03. Original Research

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Recent Posts

Navigating the Cloud Native Revolution: Insights for IT Leaders

Navigating the Cloud Native Revolution: Insights for IT Leaders

Earlier in our career, Tiffany and I were dropped in the middle of the “Container Wars,” facing dozens of new entrants to the space every month. We both chose the company because we knew they were part of the movement toward cloud-native microservices . They were well-positioned as an early innovator, and this late stage cloud and data infrastructure startup had raised more than $250 million from top tier VCs like Andreessen Horowitz and Khosla Ventures.

Laura Kelso — 21 July 2023
Unleash Product Growth with the Power of Brand

Unleash Product Growth with the Power of Brand

 What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.”
Laura Kelso — 21 July 2023
Maximizing Product Launch Success in Today's Media Landscape

Maximizing Product Launch Success in Today's Media Landscape

 Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms.
Laura Kelso — 21 July 2023