credit: Alex Neon; B2B technology industry analyst presentation

Fuel growth with expert marketing strategy + execution

B2B Technology Expertise
My ability to translate complex topics into persuasive language makes my Go-to-Market approach a cut above the rest. Benefit from my hands-on experience to eliminate costly ramp times.
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Cloud Native Technologies

Kubernetes, developer tools, & automation that bridges the cloud, data center & edge.

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Data, Storage & Compute

The apps and stacks that drive mission-critical data pipelines & compute infrastructure.

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Innovation & AI

Whether its by purpose-built software or next-generation AI applications, the world continues to be transformed by technology.

Read more on our blog...
For B2B technology insights. I love digging into new markets and understanding the latest breakthroughs.

3 Easy Ways to Engage Today

No ramp required. I offer flexible solutions for startups and enterprise companies alike. Choose the engagement that fits your needs today.

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01. On-demand Advisory

Upcoming launch? Gut check on go-to-market priorities? Get advice based on hands-on experience and competitive research when you need it.

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02. Fractional Marketing

Have a gap in marketing leadership or considering your first marketing hire? Build trust in marketing with a seasoned interim CMO who can help you prioritize by impact.

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03. Original Content

Scope and develop a prescribed set of content assets, including webinars, original research, whitepapers, & more, to move prospects toward purchase.

Free Consult
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50+
Products to Market
$300m
Venture Capital Raised
15+
Total Years in Tech
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$500m
Revenue Driven

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Recent Posts

Navigating the Cloud Native Revolution: Insights for IT Leaders

Navigating the Cloud Native Revolution: Insights for IT Leaders

Earlier in our career, Tiffany and I were dropped in the middle of the “Container Wars,” facing dozens of new entrants to the space every month. We both chose the company because we knew they were part of the movement toward cloud-native microservices . They were well-positioned as an early innovator, and this late stage cloud and data infrastructure startup had raised more than $250 million from top tier VCs like Andreessen Horowitz and Khosla Ventures.

Laura Kelso — 21 July 2023
Unleash Product Growth with the Power of Brand

Unleash Product Growth with the Power of Brand

 What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.”
Laura Kelso — 21 July 2023
Maximizing Product Launch Success in Today's Media Landscape

Maximizing Product Launch Success in Today's Media Landscape

 Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms.
Laura Kelso — 21 July 2023