Fractional Marketing is Changing the Game

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Laura Kelso

CEO & Founder

Laura Kelso is a startup advisor, investor & CMO who has announced more than a 100 funding rounds and product launches, helped close hundreds of millions of dollars in venture funding, and successfully re-positioned companies of all sizes as category leaders through comprehensive brand, content, & growth marketing strategies.

Laura has served as interim CMO, VP of Marketing, & VP of Communications for a variety of clients across B2B technology. As a pioneering marketer in the containerization & microservices market, she led corporate & content marketing at Mesosphere to contribute to $100M+ in revenue, drafting behind the rise of Kubernetes.

She created growth marketing programs for a portfolio of early stage startups in her role at JLL Spark, the Fortune 200 company's corporate venture fund. Her success earned her the opportunity to lead global technology marketing as a top executive at JLL, where she developed the company's technology brand.

Laura is drawn to challenges, whether it's translating complex tech for a broader audience, digging deep to understand customer problems, or breaking into new and emerging categories. She is based in San Francisco and Sonoma, California where she enjoys spending time with her husband & in her home pottery studio.

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Recent Posts

Navigating the Cloud Native Revolution: Insights for IT Leaders

Navigating the Cloud Native Revolution: Insights for IT Leaders

Earlier in our career, Tiffany and I were dropped in the middle of the “Container Wars,” facing dozens of new entrants to the space every month. We both chose the company because we knew they were part of the movement toward cloud-native microservices . They were well-positioned as an early innovator, and this late stage cloud and data infrastructure startup had raised more than $250 million from top tier VCs like Andreessen Horowitz and Khosla Ventures.

Laura Kelso — 21 July 2023
Unleash Product Growth with the Power of Brand

Unleash Product Growth with the Power of Brand

 What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.”
Laura Kelso — 21 July 2023
Maximizing Product Launch Success in Today's Media Landscape

Maximizing Product Launch Success in Today's Media Landscape

 Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms.
Laura Kelso — 21 July 2023