---
title: "Tech Transformation Success: How We Led Fortune 200 Innovation"
description: Explore our impressive tech journey, driving 300% brand awareness growth, launching profitable SaaS products, and capturing thousands of leads. IT leaders, collaborate with us to shape the future of cutting-edge technology.
image: https://laurakelso.ventures/hubfs/case-study_jlltechnologies_digital-marketing.png
---
[](https://laurakelso.ventures)
- [Services](https://laurakelso.ventures/services)
- [Work](https://laurakelso.ventures/blog/tag/success-stories)
- [Blog](https://laurakelso.ventures/blog)
- [About](https://laurakelso.ventures/about)
[Stay in touch](https://laurakelso.ventures/newsletter)
# Tech Transformation Success: How We Led Fortune 200 Innovation
[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) Jul 21, 2023
[success stories](https://laurakelso.ventures/blog/tag/success-stories) [PropTech](https://laurakelso.ventures/blog/tag/proptech) [digital transformation](https://laurakelso.ventures/blog/tag/digital-transformation)
Real estate is the world’s largest asset class, estimated to be worth $280 trillion. Yet it invests less than 1% of its revenues into technology or innovation, lagging significantly behind other large industries. By 2019, after years of avoidance and neglect, investment in real estate technology began to accelerate. Commercial real estate (CRE) firms were scrambling to catch up and the world’s largest players were all competing to be the leader in the burgeoning “PropTech” market, estimated to reach $12.11 billion by 2025.
It was for these reasons Laura and I were tempted to join JLL, a Fortune 200 company with 200+ years of real estate experience and the second largest commercial real estate firm in the world with more than $16.5 billion in annual revenue. Despite counting the world’s largest companies as its customers, JLL lacked credibility and market share in the emerging PropTech market despite acquiring a string of technology companies over the prior several years.
> We grew brand awareness by 300% for JLL Technologies in the first half of 2021
By aligning the executive team on our objectives, we got the greenlight to establish JLL Technologies as a sub-brand with a unique but complementary set of brand guidelines and a single digital presence (JLLT.com) to drive growth.
Leveraging lean product development principles, we shipped a single technology-focused website ([JLLT.com](https://www.jllt.com/)) within four months for a fraction of the cost that the core business spent on its own web development efforts.
> We successfully launched two new SaaS products generating more than $1M in marketing-sourced pipeline within the first month.
The following year, we were able to leverage the same infrastructure to quickly ship a thought leadership microsite ([hybridworks.jll.com](https://hybridworks.jll.com/)), a cross-functional initiative with JLL, to lead and influence the emerging hybrid workplace market opportunity.
> The new website & digital channels captured tens of thousands of leads within nine months of launching website.
JLL’s new position as a market leader in real estate technology and PropTech has enabled the company to weather the pandemic storm. In a recent earnings call, “technology” is mentioned 15 times, and JLL’s stock price has nearly doubled since JLL Technologies was announced in September 2019.
[Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://laurakelso.ventures/blog/tech-transformation-success-fortune-200) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://laurakelso.ventures/blog/tech-transformation-success-fortune-200) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://laurakelso.ventures/blog/tech-transformation-success-fortune-200)
## Related Articles
[](https://laurakelso.ventures/blog/product-launch-media-tips)
## [Maximizing Product Launch Success in Today's Media Landscape](https://laurakelso.ventures/blog/product-launch-media-tips)
Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms.
[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023
[](https://laurakelso.ventures/blog/startup-advisory)
## [Elevating PropTech Startups: A Guide to Effective Startup Advisory](https://laurakelso.ventures/blog/startup-advisory)
In 2018, I was tasked with building the brand of a $100 million PropTech Venture Fund attached to one of the world’s largest commercial real estate firms, while simultaneously running the marketing advisory for a group of early-stage startups building commercial real estate technology.
[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 19 July 2023
[](https://laurakelso.ventures/blog/navigating-the-cloud-native-revolution-insights-for-it-leaders)
## [Navigating the Cloud Native Revolution: Insights for IT Leaders](https://laurakelso.ventures/blog/navigating-the-cloud-native-revolution-insights-for-it-leaders)
Earlier in our career, Tiffany and I were dropped in the middle of the “Container Wars,” facing dozens of new entrants to the space every month. We both chose the company because we knew they were part of the movement toward cloud-native microservices . They were well-positioned as an early innovator, and this late stage cloud and data infrastructure startup had raised more than $250 million from top tier VCs like Andreessen Horowitz and Khosla Ventures.
[Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023
[](https://laurakelso.ventures/)
Women-led marketing strategy + execution for B2B technology leaders. Fuel growth with expert marketing strategy, thought leadership & advisory.
- [Services](https://laurakelso.ventures/services)
- [Work](https://tractresearch.com/blog/tag/success-stories)
- [Blog](https://laurakelso.ventures/blog)
- [About](https://laurakelso.ventures/about)
Copyright © Kelso Ventures, Inc., 2024
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Laura Kelso",
"url" : "https://laurakelso.ventures/blog/author/laura-kelso"
},
"dateModified" : "2023-12-24T03:54:17.335Z",
"datePublished" : "2023-07-21T19:45:21.000Z",
"headline" : "Tech Transformation Success: How We Led Fortune 200 Innovation",
"image" : [ "https://laurakelso.ventures/hubfs/case-study_jlltechnologies_digital-marketing.png" ],
"mainEntityOfPage" : {
"@id" : "https://laurakelso.ventures/blog/tech-transformation-success-fortune-200",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://laurakelso.ventures/hubfs/Group%2022-1.svg"
},
"name" : "Laura Kelso Advisory"
}
}
```