--- title: Insights by Kelso Venture | digital transformation description: digital transformation | Next-generation industry experts share trends, advice, & research on leading B2B technology, including cloud native applications and infrastructure. --- [![Laura Kelso | B2B Tech Marketing | Startup Advisory](https://laurakelso.ventures/hubfs/Group%2022-1.svg "Laura Kelso | B2B Tech Marketing | Startup Advisory")](https://laurakelso.ventures) - [Services](https://laurakelso.ventures/services) - [Work](https://laurakelso.ventures/blog/tag/success-stories) - [Blog](https://laurakelso.ventures/blog) - [About](https://laurakelso.ventures/about) [Stay in touch](https://laurakelso.ventures/newsletter) ## Posts about digital transformation: [![Tech Transformation Success: How We Led Fortune 200 Innovation](https://laurakelso.ventures/hubfs/case-study_jlltechnologies_digital-marketing.png)](https://laurakelso.ventures/blog/tech-transformation-success-fortune-200) ## [Tech Transformation Success: How We Led Fortune 200 Innovation](https://laurakelso.ventures/blog/tech-transformation-success-fortune-200) [success stories](https://laurakelso.ventures/blog/tag/success-stories) [PropTech](https://laurakelso.ventures/blog/tag/proptech) [digital transformation](https://laurakelso.ventures/blog/tag/digital-transformation) Real estate is the world’s largest asset class, estimated to be worth $280 trillion. Yet it invests less than 1% of its revenues into technology or innovation, lagging significantly behind other large industries. By 2019, after years of avoidance and neglect, investment in real estate technology began to accelerate. Commercial real estate (CRE) firms were scrambling to catch up and the world’s largest players were all competing to be the leader in the burgeoning “PropTech” market, estimated to reach $12.11 billion by 2025. [Laura Kelso](https://laurakelso.ventures/blog/author/laura-kelso) 21 July 2023 [![Group 23](https://laurakelso.ventures/hubfs/Group%2023.svg "Group 23")](https://laurakelso.ventures/) Women-led marketing strategy + execution for B2B technology leaders. Fuel growth with expert marketing strategy, thought leadership & advisory. - [Services](https://laurakelso.ventures/services) - [Work](https://tractresearch.com/blog/tag/success-stories) - [Blog](https://laurakelso.ventures/blog) - [About](https://laurakelso.ventures/about) Copyright © Kelso Ventures, Inc., 2024