--- title: Laura Kelso | Fractional Marketing | Startup Advisory | B2B Technology description: Laura Kelso fuels growth at B2B companies as a Fractional CMO, marketing consultant, & startup advisor. Expertise incluseds cloud native technology, compute, data, & AI infrastructure, & digital transformation. image: https://laurakelso.ventures/hubfs/social%20share%20hero%20image.png --- [![Laura Kelso | B2B Tech Marketing | Startup Advisory](https://laurakelso.ventures/hubfs/Group%2022-1.svg "Laura Kelso | B2B Tech Marketing | Startup Advisory")](https://laurakelso.ventures) - [Services](https://laurakelso.ventures/services) - [Work](https://laurakelso.ventures/blog/tag/success-stories) - [Blog](https://laurakelso.ventures/blog) - [About](https://laurakelso.ventures/about) [Stay in touch](https://laurakelso.ventures/newsletter?hsLang=en) # Fractional Marketing for Faster Results in B2B Technology ✔️ Convert technical buyers by speaking their language ✔️ Save on costly ramp time & wasted marketing spend ✔️  Plug skill gaps with CMO expertise on-demand [Book a Call](https://meetings.hubspot.com/laura-kelso) [Learn More](https://laurakelso.ventures/services?hsLang=en) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-round.svg) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-wave-1.svg) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-wave-2.svg) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-grid.svg) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-ellipse.svg) ![credit: Alex Neon; B2B technology industry analyst](https://laurakelso.ventures/hubfs/vecteezy_marketing-modern-flat-concept-for-web-banner-design-woman_5868040%201-1.png) ![credit: Alex Neon; B2B technology industry analyst report](https://laurakelso.ventures/hubfs/5720809.png) ![jlltechnologies-logo](https://laurakelso.ventures/hs-fs/hubfs/jlltechnologies-logo.png?width=100&height=100&name=jlltechnologies-logo.png "jlltechnologies-logo") ![nexlalogo 1](https://laurakelso.ventures/hs-fs/hubfs/nexlalogo%201.png?width=175&height=97&name=nexlalogo%201.png "nexlalogo 1") ![beyond-logo](https://laurakelso.ventures/hs-fs/hubfs/beyond-logo.png?width=100&height=100&name=beyond-logo.png "beyond-logo") ![hcltech-new-logo 1-1](https://laurakelso.ventures/hubfs/hcltech-new-logo%201-1.svg "hcltech-new-logo 1-1") ![mesosphere-logo](https://laurakelso.ventures/hs-fs/hubfs/mesosphere-logo.png?width=100&height=100&name=mesosphere-logo.png "mesosphere-logo") ## 3 Easy Ways to Engage Today No ramp required. I offer flexible solutions for startups and enterprise companies alike. Choose the engagement that fits your needs today. [Book Today](https://laurakelso.ventures/free-consult?hsLang=en) ![features-icon-1](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-icon-1-1.svg) ### 01. On-demand Advisory Upcoming launch? Gut check on go-to-market priorities? Get advice based on hands-on experience and competitive research when you need it. [Book Now](https://meetings.hubspot.com/laura-kelso) ![features-img-1](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-img-1.png) ![features-icon-2](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-icon-2-1.svg) ### 02. Fractional Marketing Have a gap in marketing leadership or considering your first marketing hire? Build trust in marketing with a seasoned interim CMO who can help you prioritize by impact. [Book Meeting](https://laurakelso.ventures/free-consult?hsLang=en) ![features-img-2](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-img-2.png) ![features-icon-3](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-icon-3-1.svg) ### 03. Original Content Scope and develop a prescribed set of content assets, including webinars, original research, whitepapers, & more, to move prospects toward purchase. [Free Consult](https://laurakelso.ventures/free-consult?hsLang=en) ![features-img-3](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/features-img-3.png) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/hero-image-grid.svg) ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/f-icon-3.svg) 50+ Products to Market ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/f-icon-4.svg) $300m Venture Capital Raised ![](https://laurakelso.ventures/hubfs/raw_assets/public/traaact/images/f-icon-1.svg) 15+ Total Years in Tech ![money up icon purple](https://laurakelso.ventures/hubfs/money%20up%20icon%20purple.png) $500m Revenue Driven ## Recent Posts [![Navigating the Cloud Native Revolution: Insights for IT Leaders](https://laurakelso.ventures/hubfs/container%20wars%202.jpg)](https://laurakelso.ventures/blog/navigating-the-cloud-native-revolution-insights-for-it-leaders?hsLang=en) ## [Navigating the Cloud Native Revolution: Insights for IT Leaders](https://laurakelso.ventures/blog/navigating-the-cloud-native-revolution-insights-for-it-leaders?hsLang=en) Earlier in our career, Tiffany and I were dropped in the middle of the “Container Wars,” facing dozens of new entrants to the space every month. We both chose the company because we knew they were part of the movement toward cloud-native microservices . They were well-positioned as an early innovator, and this late stage cloud and data infrastructure startup had raised more than $250 million from top tier VCs like Andreessen Horowitz and Khosla Ventures. [Laura Kelso](https://laurakelso.ventures/author/laura-kelso?hsLang=en) — 21 July 2023 [![Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/hubfs/blog-why-brand-marketing.png)](https://laurakelso.ventures/blog/why-brand-matters-to-product?hsLang=en) ## [Unleash Product Growth with the Power of Brand](https://laurakelso.ventures/blog/why-brand-matters-to-product?hsLang=en)  What is a brand? Most product and engineering leaders spend a lot of their energy thinking about shipping product. They may have line of sight on revenue goals, participate in pricing & packaging, but they often forget about the impact of brand on product. And when I say “brand,” I don’t intend it as a synonym for “logo.” [Laura Kelso](https://laurakelso.ventures/author/laura-kelso?hsLang=en) — 21 July 2023 [![Maximizing Product Launch Success in Today's Media Landscape](https://laurakelso.ventures/hubfs/blog-product-launch-pr-tips.png)](https://laurakelso.ventures/blog/product-launch-media-tips?hsLang=en) ## [Maximizing Product Launch Success in Today's Media Landscape](https://laurakelso.ventures/blog/product-launch-media-tips?hsLang=en)  Product teams are under pressure to deliver successful product launches – often without the marketing resources they were once accustomed to. To make matters worse, the technology PR landscape changed dramatically over the last decade. Press outlets have consolidated, downsized, or closed, leaving only those who were able to capitalize on their digital platforms. [Laura Kelso](https://laurakelso.ventures/author/laura-kelso?hsLang=en) — 21 July 2023 # Ready to get started? Become an early supporter and sign up for a limited-time discount on your first advisory session. [Get Discount](https://laurakelso.ventures/free-consult-0?hsLang=en) [![Group 23](https://laurakelso.ventures/hubfs/Group%2023.svg "Group 23")](https://laurakelso.ventures/?hsLang=en) Women-led marketing strategy + execution for B2B technology leaders. Fuel growth with expert marketing strategy, thought leadership & advisory. - [Services](https://laurakelso.ventures/services) - [Work](https://tractresearch.com/blog/tag/success-stories) - [Blog](https://laurakelso.ventures/blog) - [About](https://laurakelso.ventures/about) Copyright © Kelso Ventures, Inc., 2024